Who is using Wanelo?
The majority of users were located in the United States.
Per my research collected by Wanelo, 90% of the users use their phones to access the app. This goes to show that there is a change in the way consumers shop. Using a mobile phone to access the internet is easier and more convenient than going online on a desktop.The primary users for Wanelo app are females, they make up 90% while the males make up only 10%.
Even though the shopping platform attracts different kinds of people, they are not targeting any specific demographic at this time. Rather they are focused on building a platform for shopping that is open-ended and powerful enough for anyone to use.